May 31st, 2012

5/31/2012

 
In the multi-level marketing business, organization and time management are essential to success. When managing hundreds to thousands of MLM leads daily, a great MLM marketing system can cut down busy work so that the most promising clients can be tended to and converted effectively. A worthwhile MLM marketing system should have all of the following MLM tools.

Lead Capture Pages
An MLM marketing system should offer multiple lead capture pages that can be customized to send out the perfect message to attract leads. These pages inform visitors about the service and opportunities available, and those who are interested may leave contact information. With lead capture pages, it is easy to follow leads that have already expressed an interest in the business, which makes a successful conversion much more likely. Also, having multiple pages available makes it easy to advertise your business without seeming repetitive.

Auto responders
Auto responders make handling high volumes of MLM leads easy and efficient. Auto responders are prewritten, customizable email messages that are sent out automatically when triggered by a potential lead’s action. For example, an auto responder may be sent to a person who has left contact information on a lead capture page. Another auto responder may be sent out when the person visits the site again or watches a video. Auto responders handle the trivial work involved in seeking out promising leads.

Contact Manager
A successful MLM marketing system must have the contact manager feature as well. A contact manager adds contacts automatically when they offer information on a lead capture page, and then it groups the contacts based on the next action required, like setting up interviews. The contact manager can set up a call sheet based on the actions the user needs to take, so that making calls is fast and effortless. When the call is finished, the user may simply specify the outcome of the call, and the call manager will automatically take necessary actions (like changing the contact status, or scheduling a future interview) based on that outcome.

Activity Tracker
The last tool that is essential in handling MLM leads is an activity tracker. This tool notifies the user by email or text message every time a potential lead visits a capture page, watches a video, or opens an email. This makes it easy to weed out what leads are truly interested in the business, versus the drifters who will waste precious time. Efforts can therefore be focused solely on the hot leads who want to join the business, and success rates will rise dramatically. Not to mention, when highly interested candidates join the user’s MLM team, they are more likely to be successful as well.The MLM business is all about handling high volumes of leads, and that is why it is essential to utilize an MLM marketing system that dramatically reduces the user’s workload. The right MLM tools make it easy to capture hot leads, build a strong team, and accumulate a desirable residual income with little effort.

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